Gracia Ceramica tiles: main features

The Italian tile Gracia Ceramica today occupies far from the last place in the Russian market. Domestic buyers appreciate the unsurpassed qualities of this facing material and use it almost everywhere.

The Gracia Ceramica trade brand is part of the large Russian holding UniTile. The brand appeared on the market quite recently: it was founded in 2013. The best Italian masters worked on its design. The taste preferences of the Russian consumer are somewhat different from those of European buyers, and the artists managed to understand them. Therefore, Gracia Ceramica products soon became recognizable and in demand.

Domestic clay is also used for the production of Gracia Ceramica ceramic tiles. It is brought from the Vladimir quarry of the Rostov region. It is unique in its properties: it contains a large amount of minerals, resulting in products that can confidently compete with eminent European brands. The dyes used in the production of the tiles of this brand are delivered from Spain, and the spar, which is added to the raw materials for the tiles, comes from Turkey.

The positive qualities of the Gracia Ceramica tiles include the following indicators:

• moisture resistance;
• abrasion resistance;
• fire safety;
• special strength;
• environmental friendliness;
• interesting design;
• a large selection of models.

All brand products can be conditionally divided into three groups:

• Casa Elegante is a sophisticated classic. This is a kind of nostalgia for luxurious palaces with exquisite decor, huge chandeliers, solid wood furniture, heavy velvet curtains. Calm aristocratic shades of tiles, restrained prints prevail here. This group includes, for example, the collections of Palladio or Santorini.
• Casa Moderne. This group of collections is suitable for those who prefer a dynamic lifestyle, love bright colors, bold designs, complex lines. The models are presented in youthful design, which is inspired by the rhythms of the big city and is intended for innovative people who are not afraid to break established rules and patterns.
• Eco Casa. The name translates as "cozy home". This group is chosen by those who are tired of the city dust and are looking for peace and quiet, who want to connect with nature, who like the coolness of the forest and the cheerful chirping of birds. Vegetable ornaments dominate here, all kinds of imitations of natural materials that can be found in many collections. The main color scheme is warm, cozy, with a predominance of all shades of brown. Pay attention, for example, to the Garden Rose tiles with decorative mosaic panels.

In the products of this brand, Italian temperament and Russian restraint, antiquity and modernity, classics and avant-garde are surprisingly intertwined: the design of each model is unique, has its own character and history. Finishing materials marked with the Gracia Ceramica brand are suitable for any design, even the most fantastic. If you want an ocean breeze, choose the gentle Caspian or Erantis.

The parquet lover should pay attention to the Alania collection of glazed porcelain stoneware. The texture, which completely repeats the surface of natural wood, is presented in cold and warm colors of several shades.

Almost all collections have a theme of flora and fauna. If you admire the little gray bird from the Allegro collection for a long time, it may seem that you are already hearing a wonderful nightingale trill. The combination of cold purple and soft beige tones looks very elegant.

The design of Gracia Ceramica tiles allows you to enjoy the beauty of Italy without leaving your home. Here you can see the delicate flowers of the white camellia from Arkadia, the vibrant and regal fuchsia from Aquarelle, the elegant blooming rose from Bliss, as well as many fantasy plants that make you want to dream of beauty.

Some models realistically simulate natural materials: granite, marble, fossils, tree bark and other elements of wildlife. So, for example, in the Garden Rose collection there are samples with a relief surface imitating wood, and light and dark shades are successfully combined with each other.

Those who prefer a more discreet interior tile design will surely appreciate the black and white Shades collection. Dark graphite, gray cement, torn edges, uneven longitudinal stripes - all attributes for a loft or minimalist style.

Others, on the contrary, do not allow to forget that technical progress is striding across the planet by leaps and bounds, and its results affect the character of the interior. Samples with complex structural surfaces are presented in almost every collection. Some models imitate the patchwork technique, hand embroidery with beads, drawing on canvas - the design options are amazing.

Lovers of luxury apartments will certainly appreciate the collection with ancient heroes against a general marbled background: charming cherubs, Samson with his famous lion, and the ruins of the once majestic Colosseum. And the Glance collection will delight you with its elegant gloss and calm light tones that shimmer beautifully in electric light.

The company produces tiles in several sizes. Wall tiles are available in the following formats (dimensions are in millimeters): 250 * 750, 200 * 200, 300 * 500, 100 * 300, 250 * 650, 250 * 600. The sizes of porcelain stoneware depend on its purpose. For wall cladding, sizes are suitable: 300 * 600 and 150 * 600. Floor tiles can have the following parameters: 600 * 600, 450 * 450.

The success of the Gracia Ceramica brand is largely due to the fact that the design is based on mixing different styles in one interior. Broken and flowing lines, complex structural surfaces, unexpected effects, a combination of natural and artificial textures, mixing of radically opposite colors, a combination of models from different collections - all this ensures a constant heightened interest in these products.

Each collection has porcelain stoneware tiles. The surface of this material is so comfortable that you want to feel it with bare feet, while experiencing maximum comfort. It does not slip and does not absorb moisture, which allows it to be used in high humidity conditions - in the bathroom, in the pool, in the sauna. At the same time, there is a recommended porcelain stoneware model for each type of wall tile.

The variety of decor tiles from this brand knows no boundaries. Here you can find both luscious deep shades and calm pacifying halftones. In addition, different formats allow you to choose an option for both a palace and a modest apartment.

If a simple consumer chooses a tile, relying solely on the appearance, then the craftsmen - tilers pay attention to the shape of the tile itself, how smooth its edges are. This will determine how difficult it will be to lay it flat. Reviews about the quality of Gracia Ceramica products are extremely positive. Its quality is beyond doubt.

In 2016, Unitile Corporation took part in the annual Batimat exhibition, which brings together construction professionals not only from Russia, but also from other countries at its sites. The exhibition presented about 60 different collections, united by a single concept of ultra modernity. The dominance in this variety belonged to the Virtu & Masteria line, which was able to surprise even the most hopeless skeptics.

Critics who wrote reviews about this event noted a fundamentally new approach to creating design, as well as a high level of performance. Everything is intertwined here: burnt wood and graphite asphalt, nondescript concrete and the mysterious shine of gold. Among some designs, there are truly real masterpieces that can rightfully be on a par with works of art. Some of the elements were hand-painted by the artists.

Despite its youth, the Gracia Ceramica brand has won its niche in the market and is constantly improving its products, constantly delighting its fans with new products.

See below for an overview of some of the Gracia Ceramica collections.